Partnership Proposal

NineGravity × WPGlob

The Cascade Complex, Yerevan
The Cascade Complex

Yerevan's monumental stairway and cultural landmark, overlooking the city.

ninegravity

From Yerevan to Growth.

Three tracks for NineGravity and WPGlob to work together. White-label dev, lead generation, and managed recurring plans.

NineGravity and WPGlob, meeting at WordCamp
WordCamp · where this started NineGravity × WPGlob
Prepared for Liparit Avagyan
Golden Temple
Golden Temple

The holiest gurdwara of Sikhism, in Amritsar.

You build products, and you serve the ones others build.

This is the something concrete you asked for. You said you were focused on other priorities right now, so here it is in a format you can read without a call first.

We know WPGlob from what it does for plugin businesses, and we know Recomma is the real thing: a Shopify quiz product that recommends products and lives inside e-commerce stores. That is a different kind of building than most marketing agencies do, and it changes what you need from a dev partner.

We connected briefly in Kraków at the start of June. You mentioned you were deep in a few high-priority challenges, so we figured the cleanest thing we could do was put something concrete on paper for you to read when you have ten minutes.

This proposal outlines three tracks for working together. White-label dev for requests outside the plugin scope. Lead generation in Armenia and nearby markets. And a subscription model you can offer to your plugin clients.

No hard sell on this page or any other. We’d rather you experience the work than read claims about it.

Looking forward, Liparit.

The NineGravity team
01 / 17
The NineGravity development team
The NineGravity Development Team

The people who build and run it all, quietly behind your brand.

Who is NineGravity.

We’re a WordPress specialist studio and an Automattic Agency Partner. A 32-person team that works on WordPress, and only WordPress, every single day.

What we do
WordPress development

Custom builds, plugins, integrations and the technical heavy lifting most teams would rather not touch.

Websites

Built to load in under 2 seconds with a Google PageSpeed score above 95. A standard, not a stretch goal.

Maintenance

Hosting, security, updates and edits, all handled quietly in the background.

Subscription websites

Fully managed sites for small business, sold on a simple monthly plan.

Dynamic websites

Data-driven, application-style WordPress builds beyond the standard brochure site.

02 / 17
City Palace, Udaipur
City Palace, Udaipur

A grand palace complex overlooking Lake Pichola.

We’re not here to sell. We’re here to partner.

Most proposals you receive want a signature on the last page. This one doesn’t. Our model only works when both sides win, so a deal that’s good for us but not for you isn’t a deal we want.

Everything that follows is built around one idea: let you experience our work before any money or commitment changes hands. If the work is good, the partnership makes itself obvious. If it isn’t, you’ve lost nothing.

03 / 17
Republic Square, Yerevan
Republic Square

The heart of Yerevan, surrounded by state buildings and the famous dancing fountains.

Three assets on your side. One gap to fill.

You have an audience, a market, and a team. The piece that extends all three is a delivery partner who operates quietly behind your brand.

What you bring.

WPGlob audience

Plugin customers who need websites, and a brand they already trust. A direct channel to your first Track 3 clients.

TT-Soft dev capacity

Real development credibility and regional market knowledge. Gives every track a team behind it.

Armenia market

A country with offline businesses actively going digital. The exact audience Track 2 targets.

What we add: lead generation, white-label delivery, and the managed WordPress infrastructure to make it recurring. None of it asks you to build more.

04 / 17
Narendra Modi Stadium
Narendra Modi Stadium

The world’s largest cricket stadium, in Ahmedabad.

Three tracks. One or all three.

Track 1

On-demand, white-label dev.

Plugin support throws an out-of-context request? Pass it to us. Fixed €20/hr, effort estimate first, work starts on your approval. You never appear to need an outside team.

Track 2

Lead generation, your market.

We source SMB leads in Armenia and nearby markets and turn them into website projects. You stay client-facing; we build and deliver, white-label.

Track 3

Recurring revenue, together.

Managed WordPress websites for small businesses, on a simple monthly plan. You own the client; we run the infrastructure. Stacks with every new sign-up.

Something else in mind? Let’s talk.

Find more details on all three tracks ahead

05 / 17
Tsitsernakaberd, Yerevan
Tsitsernakaberd

The Armenian Genocide Memorial, a place of remembrance above Yerevan.

Track 1 · Idea

The requests your plugin support has to turn away.

Your support team handles plugin questions all day. But some requests aren’t really about the plugin at all: a customisation, a build, or a change that sits outside what Recomma is meant to do. Today those are friction: you decline them, or spend dev time you’d rather protect. Instead, pass them to us.

How it works
You stay the only face

The customer never sees NineGravity. The work comes from you.

You set your price

We charge you €20/hr with an upfront quote and time estimate before any work starts. Your markup is yours.

You only pay if your client is happy

If the delivered work isn’t rated 5 stars by your client, we don’t bill you for it. We fix it, or we eat it.

Declined tickets become revenue, with no delivery team to hire and no risk to carry.
06 / 17
Mother Armenia Statue, Yerevan
Mother Armenia Statue

The iconic figure overlooking Yerevan from Victory Park.

Track 1 · How it runs

How an out-of-context request flows.

Each step is either something we do, or one small thing we need from you.

  1. 1
    A non-plugin request arrives

    Your support receives a customisation or build request that sits outside the plugin. You forward it to us.

  2. 2
    We send a fixed quote & time estimate

    At €20/hr, before any work begins. You know your exact cost before you say yes to your client.

  3. 3
    We build it, white-label

    Delivered under your name, to your standard. We never appear in front of the client.

  4. 4
    You pay only when approved

    We bill you only on a 5-star result. Anything less, we make it right first.

Upfront quotes mean you always know your cost before committing to your customer. Never an invoice you didn’t see coming.

07 / 17
Mysore Palace
Mysore Palace

A dazzling royal residence, radiant when lit.

Track 2 · Idea

We bring the clients. You handle the relationship.

We source SMB leads in Armenia and nearby markets and turn them into website projects. You stay client-facing. We build and deliver. The pipeline runs quietly behind your brand.

How it works
We generate the leads

We run outreach targeting small and medium businesses that need a first website, an e-commerce upgrade, or a stronger digital presence.

You own the client

The introduction happens under your brand. The relationship is yours from the first conversation. We never appear in front of them.

We build the site

White-label delivery. Every project ships to the standard your clients expect, under the name they trust.

A direct growth channel in your market, with no cold calling from your side.
08 / 17
Matenadaran, Yerevan
Matenadaran

The world-famous repository of ancient Armenian manuscripts in Yerevan.

Track 2 · Who we target

Small businesses ready to come online.

Our outreach focuses on the business types with the clearest need and the shortest decision cycle.

Offline businesses going digital

Local Armenian businesses without a web presence, or running on outdated sites that no longer serve them.

E-commerce brands

Shopify or WooCommerce stores that need a better storefront, faster load times or a cleaner product experience.

Service companies

Consultancies, agencies and professional services that need a credible online presence to close clients.

Plugin clients needing a site

WPGlob users who have built a plugin and need a proper product page or landing site to go with it.

09 / 17
Statue of Unity
Statue of Unity

The tallest statue in the world, in Gujarat.

Track 3 · Idea

You bring the market. We carry everything else.

Managed WordPress websites for small businesses, sold on a simple monthly plan. Build, hosting, security, edits, all handled by us. Your cost to serve is effectively zero, so almost the entire gap between what you pay us and what you charge is yours.

01

We build & run it.

Design, build, hosting on Pressable, security, updates and unlimited edits. Every site, fully managed by us.

02

You own the client.

Your language, your relationship, your local trust. The client is yours and stays yours. We never appear in front of them.

03

We help you sell.

This isn’t sell-it-alone. We bring local leads to you and push from our side too. We grow when you grow.

Note: the pricing on our plans page is for B2C customers. As our partner, you get a further 10% off those rates too.

10 / 17
Khor Virap, Armenia
Khor Virap

A monastery at the foot of Mount Ararat, one of Armenia's most sacred sites.

Track 3 · How you charge

Four plans. Monthly or yearly.

From a simple presence to a 200-product store. Build included, no setup fee. Partner rates are what you pay us; Original is our standard retail. Switch to yearly for a lower effective rate.

Plan For Original / mo Partner / mo
Presence1–5 pages€29€24€26€22
Business6–12 pages€59€49€53€44
Store LiteUp to 10 products€99€82€89€74
Store ProUp to 200 products€179€149€161€134
Plus one month free. Sign up for a year and the 13th month is on us.

A 1-year contract with the end customer is required. Flat fees, no setup fee. The Partner / mo rate is what we charge you, and you’re free to charge your customers whatever you like.

11 / 17
Amer Fort
Amer Fort

A majestic hilltop fort above Jaipur.

Track 3 · How we launch

Pick your launch path.

Read them top to bottom. Each step is something we do, or something small we’ll need from you.

White-Label Launch · Your domain

You bring a domain, we build on it

Fastest, lightest start. Your name stays in front.

  1. 1
    You provide one domain

    We build your site on it with the managed-plan offerings, at pricing that’s entirely yours.

  2. 2
    We set up outreach, transparently

    We register a few look-alike domains and 10+ email addresses, so your main domain stays clean. You get full access, 100% transparency.

  3. 3
    We run leads and keep you looped in

    We handle responses and onboarding. If a lead wants a meeting, we bring you in.

  4. 4
    We close on a 12-month contract

    We’ll need your help drafting the contract. On-site client meetings, we split 50/50.

How payment flows
ClientYour bankNineGravity (agreed rate)

Client pays your bank; you keep your commission and send us the agreed rate monthly.

Co-Branded Launch · ninegravity.am

Launch ninegravity.am with you leading it

One established brand, a full team and site behind it, the fastest way to win trust and close.

  1. 1
    We launch ninegravity.am

    We register the .am domain and market locally with you shown as Head of Local Operations. Pricing is whatever you set.

  2. 2
    We run full outreach, ready to go

    We register look-alike domains and run clean email + LinkedIn outreach, with accounts and profiles already in place to start immediately.

  3. 3
    We onboard and run everything

    We handle responses, meetings and onboarding, keeping you looped in throughout. Once a client signs, our team runs it all.

  4. 4
    We close on a 12-month contract

    We’ll need your help drafting the client contract. On-site meetings, we split the cost 50/50.

How payment flows
ClientOur Wise local accountYour commission

Client pays our Wise account, which carries local bank details and reads as a local payment. We send your commission share every month.

12 / 17
Lake Sevan, Armenia
Lake Sevan

One of the largest high-altitude freshwater lakes in the world, a jewel of Armenia.

Starting · How to begin

A pilot, not a commitment.

Three phases. Start small, stay in control, and expand only if it performs.

  1. 1
    Choose a track (or two)

    We define scope, branding, communication rules and handoff process together. Takes one short call.

  2. 2
    Run 1–2 pilot projects

    Real work, measured. We track turnaround, quality, client response and margin before any recurring commitment is made.

  3. 3
    Expand at your pace

    If the pilot delivers, we open the lead-generation pipeline, co-branded offers and recurring support. You decide the scale and the timeline.

We are not asking you to redesign your business. A practical extension that starts small and scales only if it performs.

13 / 17
Taj Mahal
Taj Mahal

The marble mausoleum in Agra, a wonder of the world.

Track 3 · Your revenue opportunity

What 100 clients looks like
in your pocket.

Recurring margin · month
5,955

At full run-rate. Recurring, predictable, hands-off.

Recurring margin · year
71k

Year two onward. Project-style fees aren’t in this.

Per client · month
27–160

By plan. Presence through to Store Pro.

Based on ~100 active clients at a realistic plan mix weighted to Presence and Business. Recurring, it keeps earning while you sign the next 100.

14 / 17
Sabarmati Riverfront
Sabarmati Riverfront

Ahmedabad’s landmark waterfront promenade.

Track 3 · Year-over-year growth

Because it’s recurring, it stacks.

You keep existing clients while adding new ones, so the base grows each year. Year one collects roughly half the run-rate, clients sign up gradually across the year.

Illustrative, before churn. A realistic ~10% annual churn pulls Year 3 closer to ~250 active. The point isn’t the exact number, it’s the direction.

15 / 17
Kraków Old Town
Kraków Old Town

Where this partnership started, at WordCamp Kraków in June 2025.

ninegravity

Simple to launch.
Profitable to grow.

Pick the model you like most, and we’ll schedule a short call to walk through the next steps and get things moving.

Available globally. Invested personally.

NineGravity × WPGlob 17 / 17
Wawel Royal Castle, Kraków
Wawel Royal Castle

Kraków's Renaissance royal palace, a UNESCO World Heritage site.

Thank you.

We strive to be the kind of partner that makes things easier.

Reliable execution. Proactive support. No surprises.

Just thoughtful solutions, delivered consistently, by a team invested in your success.

The NineGravity team